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How Online Retailers Can Meet Growing Consumer Expectations By Poornima Apte Consumers are making more purchases online, and they expect delivery within two days, challenging retailers to grow e-commerce sales while speeding them up at the same time. getty Fortunately, technology is throwing retailers a lifeline, allowing them to use real-time data to gain more control over inventory and track it more precisely in the supply chain. They can also update customers with accurate information and improve customer service metrics in the process. No more guessing the delivery date for the gym equipment ordered two months ago. With modern software designed with the small and midsize business in mind, these companies become better equipped to compete for market share like an enterprise. ....