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Paul Cully: Next Super Rugby broadcast deal will reflect reality after 2016 UK windfall

Advertisement SANZAAR didn’t quite get an Alan Bond deal in its last broadcast contract in the UK and Ireland but it wasn’t far off it. For the 2016-2020 cycle, Sky Sports coughed up an estimated £20 million a year for Super Rugby and The Rugby Championship, pouring more than $150 million into the bank accounts of the SANZAAR unions over the length of the contract. It had come after an unexpected bidding war between Sky Sports and BT Sport, and like someone who’d found a $100 bill in their pants pocket, then ARU boss Bill Pulver could barely disguise his glee when announcing the deal.

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