The Finnish cultural tradition of sauna is enjoying a renaissance in Minnesota and around the country. That’s rekindled a very passionate debate in the North Woods over just how to say the word.
When the COVID-19 pandemic hit, backyard sauna building took off in the state. Now a growing number of self-described “saunapreneurs” in Minnesota are helping take the experience to the masses.
Sauna du Nord is one of many businesses participating in the Great Duluth Sweat Together, which will aim for a new Guinness World Record: the most people to take a sauna in one city in a day.