In 2021, while the 50-billion-dollar industry for large in-person B2B
build it and they will come events and meetings await a return to prominence, organizers continue to produce live streaming, hybrid and DOD
market it and they will come events.
To give organizers increased opportunity to attract large numbers or viewers, grow sales and profit in uncertain times, SegMark developed the first
Marketing Strategy Guide for Event & Meeting Stories That Sell. The Marketing Guide presents marketers of B2B streaming events and association meetings with a proven content development process designed for effective brand communications, because if marketing doesn t communicate effectively nothing happens.
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