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ANALYSIS: Medical Freedom Advocate Evaluates Presidential Candidates Stance on Medicare, Its History, and Where It s Headed

ANALYSIS: Medical Freedom Advocate Evaluates Presidential Candidates Stance on Medicare, Its History, and Where It s Headed
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What Do People with Medicare Think About the Role of Marketing, Shopping for Medicare Options, and Their Coverage?

To capture Medicare beneficiaries’ views and experiences in choosing between traditional Medicare and private plans, and among private plans, and the factors that influence these decisions, KFF worked with PerryUndem to conduct focus groups with Medicare beneficiaries in the Fall of 2022, during the annual Medicare open enrollment period. This report summarizes first-hand accounts of participants’ reactions open enrollment advertising and factors that influence their decision-making around Medicare plan choice.

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KFF Research Shows that Medicare Open Enrollment TV Ads Are Dominated by Medicare Advantage Plans Featuring Celebrities, Active and Fit Seniors, and Promises of Savings and Extra Benefits Without Fundamental Plan Information

The annual blitz of ads for Medicare Advantage plans has become a rite of fall, as health insurers, brokers and other third parties seek to court enrollees for these private plans, which are offered to the 65 million people with Medicare during the program’s open enrollment season. In advance of the open enrollment period starting<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/press-release/kff-research-shows-that-medicare-open-enrollment-tv-ads-are-dominated-by-medicare-advantage-plans-featuring-celebrities-active-and-fit-seniors-and-promises-of-savings-and-extra-benefits-without-fund/" class="see-more light-beige no-float inline-readmore">More</a></p>

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Medicare Patients Don t Compare Plans

Seniors don't shop during open enrollment, end up surprised by changes they can't afford

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Democrats in Disarray over Drug Pricing Reform in Infrastructure Bill

Democrats in Disarray over Drug Pricing Reform in Infrastructure Bill
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