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Outdoor Media Association reports 39.4% drop in 2020 revenues
January 20, 2021 9:51
The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.
Forth quarter 2020 saw a decrease of 32.9% on net media revenue year-on-year, totalling $181 million, down from $269.9 million for the same period in 2019.
Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year.
The OMA estimates that it represents approximately 80% of the OOH industry. ....

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