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IAB report: A digital news publisher's perspective

The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA publisher members' websites with the help of Narratiive, the IAB SA's official measurement partner, was welcomed. ....

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WDM residents have utilities cut while multi-million dollar internet project continues

Multiple residents in West Des Moines have lost access to their utilities while the city works to put in a $40 million to $50 million internet project. ....

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Mediacom bags media mandate for Ozone Overseas

Mediacom bags media mandate for Ozone Overseas
The account will be handled from the agencyâs Gurgaon office
Delhi, June 09, 2021
MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Ozone Enterprise group, is the leading player in Architectural Hardware Industry and the most popular brand in Electronic Security Segment. The mandate was awarded after a multi-agency pitch and will be handled from MediaComâs Gurgaon office. The media duties include full planning and buying across all media platforms.
Rising Star Awards 2021 Entry Deadline - Friday, June 11, 2021 -
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Ozone Overseas was established in 1999 and has expanded its business expertise in the fields of Architectural Hardware, Urban Street Furniture, and Digital Safes & Locks. With a global presence across 21 countries, 4 R&D centres and 4 modern manufacturing facilities. Ozone offers internationally certified hardwa ....

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Ozone Overseas appoints Mediacom | Advertising

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The account was won following a multi-agency pitch. The agency s Gurugram office will handle the mandate which includes planning and buying across all media platforms.

Alok Aggarwal, director, Ozone Overseas, said, “We believe that security and hardware as a category has always been around us. At Ozone, we are always looking at creating a brand that is more consumer-centric. Keeping the consumers at the heart of it, we are manufacturing products that are advanced as well as pleasing to the eyes with our design and colours. We are happy to have Mediacom as our agency partner because of their enthusiasm towards our vision and purpose and their years of expertise in this industry, we hope together we can find solutions to all the requirements.” ....

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'Gaming is not a media channel' and other lessons for brands wanting to play

The total numbers may be attractive, but brands need to go much deeper if they really want to be part of the scene says MediaCom’s Misha Sher as part of our deep dive into all things gaming.
Agency POVs on gaming usually start with some big numbers, such as the $175bn annual revenue of the gaming industry, or the 17bn hours watched on Twitch in 2020, or the 87% of all people who have played a game in the last month via one of their devices.
These numbers bombastically aim to create the impression of a single, unified media market, home to every type of audience demographic, which sits relatively untapped while the familiar channels of TV and print fade into obscurity. ....

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