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European Addressable Media Initiative (EAMI) forms Expert Advisory Group to support work in Europe

The European Addressable Media Initiative (EAMI), which aims to provide concrete recommendations to advertisers, agencies and media owners about identity resolution and addressability solutions in Europe, recently announced the formation of an Expert Advisory Group to support its work. The list of recommendations will be published later this year and presented at an industry summit. ....

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Investment Analysts' Recent Ratings Changes for WPP (WPP)

Several analysts have recently updated their ratings and price targets for WPP (NYSE: WPP): 5/5/2022 – WPP was downgraded by analysts at Zacks Investment Research from a “hold” rating to a “sell” rating. According to Zacks, “WPP is in marketing communications services. They are made up of companies in: Advertising; Media Investment Management; Data Investment […] ....

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