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Consumers buy product based on its recommendations ANI 04 May 2021, 14:55 GMT+10 Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions. Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems. The second provided recommendations based on what other people bought called collaborative recommendation systems. ....
Study says consumers decision to buy product is based on its recommendation online ANI | Updated: May 04, 2021 09:59 IST Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions. Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems. ....
Date Time Health ads in users’ customized online sites may evoke negative reactions Tweaking the look of a social media profile may subtly alter a person’s reaction to health messages that appear on the site and influence whether the users heed the advice of those messages, researchers say. Image: Penn State Tweaking the look of a social media profile may subtly alter a person’s reaction to the health messages that appear on that site, according to researchers. They add that these reactions could influence whether the users heed the advice of those messages. In a study, the researchers found that people who gained a feeling of control when they customized an online website were more likely to perceive the health message as a threat to their freedom, lowering the chance that they will adopt the message’s advice. On the other hand, when customization bolstered the users’ sense of identity, they did not resent the message as much and were more willing ....
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Despite growing evidence that exposure to and engagement with disinformation narrowly defined on the basis of identified problematic domains is a very small part of most people’s media use, concentrated among partisans actively seeking it out, and often primarily consumed by people who consume far more news from established outlets, survey research suggests very widespread concern over disinformation, especially online. One survey conducted in 2020 asked respondents across 40 media markets whether, thinking about online news, they were concerned about what is real and what is fake on the internet. 56% of respondents across these markets were ‘very’ or ‘extremely’ concerned about this, ranging from a low 32% in the Netherlands to a high 84% in Brazil. ....