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Jeremy Allen White's Calvin Klein ad hilariously gets the RNIB alt text treatment

“The Bear” star Jeremy Allen White bared it all this month for his racy and utterly titillating Calvin Klein underwear campaign and the internet collectively swooned over the 32-year-old heartthrob's rippling pectorals. Thanks to the Royal National Institute of Blind People (RNIB), blind and partially sighted people have the opportunity to enjoy Allen's 'thirst trap' too.  ....

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Defence Force Recruiting launches new AR Army experience with Snapchat via VMLY&R

Defence Force Recruiting (DFR) and creative agency VMLY&R have partnered with Snapchat to teach the hand signals used on the battlefield in the Australian Army, through an augmented reality (AR) experience.


The DFR Signal Lens leverages Snapchat’s sophisticated hand-tracking AR technology ....

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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R


May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.
 
Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

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