MIAMI, FL (PRWEB) October 21, 2022 The cost of global digital advertising fraud is forecasted to grow from $35 billion to $100 billion between 2018 and
The pandemic has inflicted heavy costs on all aspects of the cinema industry, from postponed movies to ad budget cuts / Sony - YouTube
With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover?
Cinema’s appeal is so much broader than the film being projected on to the screen. The communal experience of shared viewing – regardless of the quality of the movie – is something that’s hard to replicate, for studios and brands alike.
How media buyers pivoted plans after Prince Philip’s death
A morbid quality of the British media is its readiness for the death of a royal family member. Over the years, we’ve witnessed the passing of Diana, Princess of Wales and the Queen Mother, but the death of the Duke of Edinburgh was the first in the modern age of digital media. Top media buyers share with The Drum how they navigated the disrupted schedules and changing moods of the public in the aftermath of the announcement.
When (most of) a country goes into mourning, the feasibility, the appropriacy and the effectiveness of advertising come under review. The death of Prince Philip, and the reams of media coverage that followed, put media buyers under pressure over the last week.
Anyone working within programmatic advertising is likely to hear the phrase ‘curated marketplace’ a lot in 2021 – but what does ‘curation’ really mean in this context and why should it be a key priority for media buyers over the next 12 months?