From Dust To Magic And Back Again: A Brief History Of Advertising And Media mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry transparency are again being raised in one of the world's fastest-growing markets, Africa.