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Social media managers are responsible for curating content, strategizing campaigns, and engaging with feedback on various platforms. They help enhance online visibility and drive growth for businesses by maintaining a strong digital presence, fostering sales, and acting as influencers. These professionals also play a crucial role in reputation management and brand identity establishment. To become a social media manager, one needs social media proficiency, marketing knowledge, empathy, and a sense of humor. Career progress in this field includes roles such as social media associate, content manager, brand manager, and more.

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