April 26th, 2021
Looking at the Japanese snack market, Japanese potato chips products are a highly active category. Every year in the Japanese market, a large number of highly creative, innovative and interesting products are launched, making it an important market that leads the world in potato chip product innovation.
Compared to Chinese potato chip products, Japanese potato chips are worth learning from in terms of flavor selection and dimensions.
Based on the Mintel Global New Product Database (GNPD), Salt/Salted is the most mainstream flavor choice of Japanese potato chips. Sour (including Plum and Onion & Sour Cream) also occupy a certain share, second only to the original flavor and the seaweed flavor.