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MCLEOD: Two things people get wrong about purpose


All the cool kids have purpose. Or so it seems. As more organizations begin adopt corporate purpose statements, we see announcements on social media, a push for purpose-driven hiring, and CEOs deliver inspirational town halls.
Yet for many front-line leaders, keeping an aspirational purpose alive in the cadence of daily business is challenging. Much like keeping your fitness goals or parenting aspirations front and center during a pandemic, an inspirational purpose sounds great on your best day, but in the face of stress and uncertainty, it often falls by the wayside.
The economics of pointing an organization towards a higher purpose have been well documented. Aligning around your team around a noble purpose bigger than money drives greater employee engagement, better customer retention, and improved competitive differentiation, all of which translate into better financial performance. ....

Brian Stafford , World Economic Forum , Noble Purpose , Capitalism Metrics , Economic Forum , Measuring Stakeholder , பிரையன் பணியாளர் , உலகம் பொருளாதார மன்றம் , உன்னத நோக்கம் , முதலாளித்துவம் அளவீடுகள் , பொருளாதார மன்றம் ,