with what our users needs and what can be better. we invite folks in to have lunch at the office and then i ll take trips with me and my cofounder, sometimes it will be to places in the u.s. and sometimes out of the country. it s not like a pr event. the whole point is to sit down with folks at their house and ask them, you know, if they use the product how could it fit more smoothly into our everyday loif. and then we try to bring those learnings back to country and i feel like doing that firsthand is valuable to me but for me there s not a substitute for meeting a person in their house and watching them use the product and getting a feel for what s working and not working and using that to gut check. i think you need to balance data with your own understanding of things. it doesn t just spit out an answer. i have so many friends that started companies and i think
inside the cnn grill at south by southwest. the grill opens officially today this morning. one thing i noticed on the menu which includes all kinds of things, there are no prices. that s because we got usually that means i cannot afford to eat here. but that is what s happened here is we have taken over a restaurantnd put the cnn grill and invited people here as we celebrate south by southwest which is a big music and film festival. douglas brinkley, we ve known each other now through a lot of presidential races. a long time. no, i don t tell anybody how long we ve known each other. also, got alex axis, he s a co. founder of read it. joining us. we had him on a couple of weeks ago when we launched this show. ali velshi of course is our chief business correspondent. and we ve got some of the dishes this morning. i m going to go with the mac and cheese. gain five pounds when you watch this show. parse that one out. yeah. i can t keep working on that. let s get right t