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Business leaders on what I wish I had known. Compiled by Sara Tracey, callout Feb. 21, 2021 FacebookTwitterEmail 1of8 Christy Alexander (Paul Buckowski/Times Union)Paul Buckowski, STAFF PHOTOGRAPHER / Albany Times UnionShow MoreShow Less 2of8 8of8 I wish I had known it s OK for me to decide when a customer is not a good fit before I started my business. As entrepreneurs we create products and services to solve people s problems. When someone shows an interest in what we offer we naturally we want to help them. But not every potential customer is a good fit. Rather than dilute the value of our services we can choose to help people who will benefit the most and engage in activities that will move us toward our goals. ....
(MENAFN - PRovoke) SAN JUAN, PR María Cristina González Noguera, most recently Estée Lauder Companies global public affairs lead, is joining financial services conglomerate Popular as chief communications and public affairs officer. In the executive VP role, González Noguera will oversee Popular s newly integrated communications and public affairs function, which includes strategic comms, government affairs and ESG. She will report to Popular s president and CEO Ignacio Alvarez, serve on the senior management team and provide strategic counsel to the company s board of directors and executive team. González Noguera s appointment coincides with the departure of corporate communications head Teruca Rullán, who is retiring after 16 years with the company. Popular s subsidiaries include Puerto Rico s Banco Popular and Popular Bank in the mainland US. ....
(MENAFN - PRovoke) NEW YORK Omnicom PR agencies revenue rose 0.2% in Q4, the first reported uptick in business since the onset of the Covid 19 pandemic last March, although business was down 4.2% during 2020 as a whole. In its fourth quarter earnings report, the holding company reported companywide losses during 2020, as well as the three months ending December 31, primarily due to the coronavirus outbreak. Omnicom as a whole saw its worldwide revenue drop 11.9% during 2020 and 9.3% during the fourth quarter of the year. During 2020, Omnicom PR Group which includes FleishmanHillard, Ketchum and Porter Novelli performed notably better than other Omnicom disciplines including advertising, which decreased 12.2%; CRM consumer experience, which decreased 15.8% and; CRM execution & support, which decreased 15.1%. Healthcare increased 3.3%. ....
NEW YORK — Edelman is launching a production house that aims to help the firm better compete with advertising agencies for digital content dollars. ....
(MENAFN - PRovoke) SINGAPORE Emma Richards has departed HP to become head of communications at Microsoft Asia, replacing Marina Levina. Levina steps down to return home after 18 months as Microsoft s regional communications director, and a 12 year career in total with the technology giant. Richards joins Microsoft from HP, which she joined in 2018 after more than a decade at WE Communications. Richards initially headed PSG communications at HP, before becoming Asia-Pacific communications lead in 2019. Richards reports to Doug Dawson, who is Microsoft s head of international communications, based at its global HQ in Seattle. She will oversee Microsoft s Asia communications community, leading communications strategy, thought leadership, and employee communications. ....