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McDonald's posts surprisingly strong sales after 'happy birthday' Grimace campaign goes viral

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales. Global ....

United States , Neil Saunders , Chris Kempczinsk , Wall Street , Mcdonalds Grimace Earnings , Financial Markets , Arketing And Advertising , Production Facilities , Ospitality And Leisure Industry ,

Grimace campaign fuels McDonald's second quarter

McDonald’s is grinning thanks to Grimace, after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second-quarter sales. ....

United Kingdom , United States , Neil Saunders , Chris Kempczinski , Ian Borden , Wall Street , Chief Financial Officer Ian Borden , Mcdonalds Grimace Earnings , Production Facilities , Ospitality And Leisure Industry , Arketing And Advertising , Financial Markets ,