MCCANN WORLDGROUP HARNESSES META CERTIFICATION TO SCALE SOCIAL EXPERTISE ACROSS APAC tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
McCann Worldgroup Asia Pacific has kicked off the new year by boosting its social-first thinking, becoming the largest creative network in the region to be Meta Creative Strategy certified, as agencies in Singapore, India and Japan receive this accolade.
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.