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Romania's mobile advertising industry starting to bloom business-review.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-review.eu Daily Mail and Mail on Sunday newspapers.
Cannes Lions: Carrefour, Marcel Paris take creative business transformation Grand Prix campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Creative 61 Add to collection McCann Bucharest uses Waze to reinvent roadside markets and bring local producers into the digital economy Mastercard has launched Roadside Market, a campaign that promotes equal access to markets and financial independence for small vendors that are now part of the informal economy. The Roadside Market campaign has transformed roadside vendors into real small businesses and connected them through the popular Waze driving directions app to the biggest community of drivers in the world. What’s more, these vendors will now have access to a cashless payment system built just for them by Mastercard When opening Waze for road guidance, potential customers can see in real time all the local producers that sell their products on the road, in front of their homes, in their gardens or other non-commercial locations. Consumers are presented with a short description and a a dedicated PIN to use to make a payment, while every seller will have ....
McCann Worldgroup Romania appointed Ionela Buta as its new COO Mihai Cristea 06/04/2021 | 14:48 With over 18 years of experience in digital advertising industry, from which half as member of the MRM Romania team, Ionela Buta is promoted Chief Operations Officer McCann Worldgroup Romania. Moreover, she will continue to supervise the business operations of MRM Romania as CEO. By Romanita Oprea
A graduate of the Polytechnic University in Bucharest, Ionela entered the world of digital advertising in 2003, right at the beginning. She was part of the management in Kinecto, the first declared digital agency in Romania, contributing to its development for 8 years. In 2012, she joined MRM Romania, first as Client Service Director, became Deputy CEO three years later and took over as CEO in 2016. ....