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Smarties keeps all its colours, but goes green

Smarties keeps all its colours, but goes green
By Karishma Dipa
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Nestle Smarties is no longer just a beloved colourful, chocolate-coated nibble for all ages, but is now also a brand which is actively contributing towards the sustainability of the environment.
This week, it announced it had moved to 100% recyclable paper packaging, becoming the first global confectionery brand to do this.
The re-branding for the button-shaped sweets will mean 12 tons of plastic will be removed from the environment in South Africa.
During the announcement this week on YouTube, prominent climate change activist Catherine Constantinides said this move would not only create awareness around recycling but contribute towards a cleaner environment. ....

South Africa , Eastern Cape , South Africans , Mbongeni Buthelezi , Catherine Constantinides , Alex Villela , Nestle Smarties , கிழக்கு கேப் ,

Smarties celebrates sustainable packaging milestone with artist collab

Smarties celebrates sustainable packaging milestone with artist collab
#BehindtheBrandManager: Justine Cullinan of Nando s on building an empathetic muscleIn this #BehindtheBrandManager feature, we find out more from Justine Cullinan, GM of marketing and brand strategy and communication at the iconic and well-loved South African fast-food chain Nando s. By Ruth Cooper
The 5 habits of highly effective advertisersKantar s Creative Effectiveness Awards reveals the world s most effective ads of 2020, and what makes them great. By Daren Poole, Issued by Kantar
Earlier this year, popular confectionery brand Nestlé Smarties globally announced its switch to 100% recyclable paper packaging. The sustainable packaging solution was introduced in South Africa in March, and to celebrate this milestone, Nestlé South Africa has collaborated with contemporary recycling artist, Mbongeni Buthelezi on a #SmartiesCreateWithPurpose campaign. ....

South Africa , Mbongeni Buthelezi ,