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As co-founder and CEO Rob Lubin explained in a press release, the aim of IN-HOUSE is to provide consumers with the chance to both engage with the brands and tastemakers with whom they’re already familiar while simultaneously being introduced to new voices and potential future favorites. “There are so many well-curated brands in the market that are backed by talented creatives,” Lubin said. “It was our vision to connect these brands by building out a world-class platform with incredible functionality. We intend to not only create a community of like-minded fashion-oriented individuals but also serve as a platform and a microphone for those brands to amplify their unique identities and creative point-of-view.” ....
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