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The multi-faceted consumer activation sees an MTR Edition Monopoly Board Game take players on a journey across Hong Kong’s rail network. Maxx Group has secured a marketing promotions campaign by aligning two of its business units, Maxx Marketing and Licensing Matters Global, to deliver a unique mult ....
Toikido is strengthening its US presence by establishing Toikido USA and bringing in Darryl Lai as managing director for the Americas. Toikido has announced the appointment of industry veteran Darryl Lai as its new MD for the Americas. This strategic move establishes Toikido USA, with Darryl reporti ....
One of the things I like most about the licensing arena is its delicious unpredictability: while it is inevitable that the big budget, heavily backed properties often triumph, the favourites don’t always win - and every year there are curveballs which many licensors, licensees and retailers just did ....
The September issue of Toy World contains a dedicated licensing section, complete with flip cover, and has landed well ahead of Brand Licensing Europe 2022. Paramount is the cover star of our Licensing World flip-cover issue. Arriving on desks and doormats in good time to plan for Brand Licensing Eu ....
724 Views The award-winning global toy brand, YuMe, has detailed the second series launch of its collectable Wizarding World, YuMe Harry Potter Magical Capsules. Developed in partnership with Warner Bros., the second series includes a glow-in-the-dark reveal and ten new Wizarding World characters. Its launch follows up on the range’s successful debut last summer and will be available from March this year across Europe. Harry Potter fans can experience the magic of the Wizarding World as they unbox seven surprises within each Hogwarts crest-shaped Magical Capsule. Wizards and witches will follow the hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book. ....