coming up next, book tv presence afterwards mack, an hourlong program where we invite guest hosts to interview authors best-selling author max susan jacoby tackles the myth of old age and her new book never say die. the washington post blocker claims american culture attempts to dilute the aging population into believing 90 is the new 50. she discusses growing older in america with aarp state news editor sylvia smith. host: political defeat to susan jacoby, welcome to read your the author of the book never say die, with the subtitle the myth of marketing in the old age. what is the myth of the new old age? guest: the myth of the new old age is that we are all, and by we i mean people who are really not old now. the aging bloomers, people in their 50s and early 60s now and in their forties. our old age is going to be lived in a way that is totally different in which old age has been lived in the past cesareans that we are simply going to get older, but not actually o