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snap spiked after a blow away report,uarter earnings with revenues topping estimates for the first time since the company went public on most a year ago. the earnings were buoyed by momentum in the ad business and user growth. fourth-quarter sales jumped 72% to $785 million. we broke it down with the with alyst market analyst and a bloomberg reporter. what did snap get right this quarter? well, they have been transitioning their advertising business to make it more automatic, more programmatic, selling ads automatically, which means they can have a bigger base of advertisers. down,ice of ads has gone but the volume in the amount of time people look at these ads is going up, so snap has been able to make this work for them this quarter for the first time. deborah, what is jumping out to you? we know they have been doing a lot, the whole redesign, perhaps we are seeing some of the results of that, but what do you think is really driving these results? you know, i thin
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