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Mavs Reading Program Logs Millions of Reading Minutes


Updated on March 16, 2021 at 7:28 am
NBCUniversal, Inc.
The Dallas Mavericks are continuing their tradition of encouraging North Texas students to read more.
The 2021 Mavs Reading Challenge is in full swing. The 40-day program is an effort to encourage the love of reading for kids of all ages.
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“Literacy is so important,” said Katie Edwards, Senior Vice President of External Affairs. “They say that literacy levels by the third grade have such an impact. [Those reading skills] go with them for the rest of their lives. We just want to make reading fun. You can log your minutes and win prizes from Whataburger and the Mavs. The whole point is to read and to love reading, not just because you have to. We want it to become because they want to.” ....

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