Live Breaking News & Updates on Maui County Malama Pledge

How Taking Care on Maui Makes for a More Meaningful Vacation
Sponsored by The Maui Visitors and Convention Bureau
Jun 1, 2021
Courtesy of Hawaiian Tourism Authority
What is malama? Tap into the Hawaiian heritage of respecting the earth and culture for a life-affirming trip to Maui—filled with natural beauty, fascinating history, local character, and more.
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The Hawaiian ancestral term
malama means to care for or nurture. It’s a concept that’s never gone out of style on the idyllic island of Maui—in fact, it’s a way of life here—and the chance to take part ensures a journey here is great in more ways than one. The island’s inhabitants have taken great lengths to protect the natural environs over the centuries, and today encourage visitors as well to join them in cultivating a compassionate way of travel. Embedded in the idea is a stewardship of the hallowed ground for future generations to enjoy. ....

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