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The Country Radio Seminar kicked off Wednesday with a focus on competing streamers and how radio can adapt to ever-evolving consumer behaviors.
With all the positive developments around vaccinations, it feels like the proverbial light at the end of the pandemic tunnel is in sight, even if it s impossible to pinpoint exactly how far away that exit lies.
What is clear at least from Country Radio Seminar s inaugural Streaming Summit held Feb. 16 is that when we emerge from the tunnel, returning to normal will not necessarily mean returning to the old version of normal. Staying home has brought a host of new experiences to the American public, from learning to bake sourdough bread to mastering online group experiences, as CRS was forced to do by making the 2021 version of the seminar virtual.