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Exclusive Hot Wheels Version of a '68 Plymouth Will Cost $27

The 1968 Custom Plymouth Barracuda is back and looking better than ever. Judging by its looks, it's bound to sell like hotcakes. ....

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5 Most Exciting Hot Wheels Ford F-150s

If you're a massive pickup truck fan, you'll find a wide selection of them at Hot Wheels. Today, I'm discussing some of the most exciting Ford F-150s. ....

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Mattel innovation becomes toy maker's e-commerce core

A startup-like initiative to enrich customer engagement with limited-release collectibles during the pandemic now fuels Mattel’s direct-to-consumer online business, opening new IP-based revenue sources for the company. ....

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