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'Fireman Sam' and 'Polly Pocket' Get New Season Greenlights from WildBrain and Mattel

International distribution deals were also announced for new and previous seasons of the popular animated series as well as ‘Bob the Builder’ and ‘Little People;’ WildBrain is heading to MIPCOM, which runs October 16-19. ....

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Barbie and Hot Wheels Have More in Common Than You Think

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based compa. ....

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New Hot Wheels Premium Series of Five Cars Is a Celebration of All Things Mattel

Earlier this year, I managed to see an episode of The Toys That Built America on the History channel. It was called Toy Car Wars and do. ....

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Venzee Appoints Mega Brands Former Founder, President and CEO to the Board

Venzee Appoints Mega Brands Former Founder, President and CEO to the Board
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Venzee or the
Company ) is pleased to announce it has appointed Mr. Marc Bertrand to the board of directors, effective immediately.
Mr. Bertrand was the founder, President and CEO of Mega Brands, which was acquired by Mattel Brands in 2014 for more than US $450M. MEGA Brands had net sales for fiscal year 2013 of US $405 million, and as a standalone company, ranked among the top 15 toy companies globally by sales according to statistics published by the market research company
I am pleased to be joining John Abrams and his team on the Board of Directors as they scale the Venzee solution worldwide, stated Mr. Bertrand. At Mega Brands, we worked with retailers in 100 countries and listed thousands of SKUs with them. When I learned how Venzee s artificial intelligence technology seamlessly connects manufacturers with omnichannel retailers, I qu ....

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