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April 30, 2021 Internet users have been racking up privacy wins thanks to seismic changes in the digital ad industry. This week, Apple rolled out an update to its ID for Advertisers (IDFA) that’s expected to sharply curtail ad tracking on iOS devices. Meanwhile, Google Chrome is preparing to deliver a death blow to third-party cookies, which help advertisers track people who browse the web on laptops and desktop computers. Both changes promise to give consumers more control over which companies collect their data for advertising purposes. Yet neither one of them will protect the privacy of the hundreds of millions of people who access the web via Android smartphones, which don’t rely on cookies or IDFA to track their users’ activity for advertising purposes. The fate of their privacy rests on an impending decision from Google: whether or not to follow in Apple’s footsteps and impose privacy restrictions on the Google Advertising ID (GAID) that allows advertisers to ....
Apple takes on the internet: the Big Tech battle over privacy Tim Cook has a reputation for being soft-spoken and a little boring. His Twitter feed is replete with corporate platitudes. But when it comes to user privacy “one of the top issues of the century” he gets fired up. In January the Apple chief executive railed against “data brokers, purveyors of fake news . . . trackers and peddlers of division . . . hucksters just looking to make a quick buck.” Cook said that if “everything in our lives can be aggregated and sold, then we lose so much more than data, we lose the freedom to be human”. ....
Lindell's Bad Press May Boost Business for MyPillow: Analysts businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
Some retailers have pulled MyPillow s products after its CEO spread voter-fraud conspiracy theories. Lindell told Insider this could cause a revenue drop but that radio and podcast ads may offset it. MyPillow has traditionally relied on infomercials, and these could help fuel more DTC sales. MyPillow is known for its late-night infomercials and radio ads – and these may help maintain the brand s revenues after retailers cut ties with the brand, CEO Mike Lindell told Insider. Lindell spoke to Insider in a phone interview Thursday, where he discussed the approximately $65 million in lost revenue this year that this is expected to cost the company, as previously reported by Insider s Jacob Shamsian. ....