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For Mobile beermaker, 2020 made rebirth a complex brew

MOBILE, Ala. (AP) “Rebranding during COVID was not a great decision,” deadpans. ....

United States , Gulf Shores , Todd Hicks , Tim Mahoney , Ed Serda , Matt Serda , July Sothras , Mardi Gras , Abita Andygator , John Serda , Detonti Square , Simon Sothras , Serda Brewing , Port City Brewery , Dauphin Street , Free The Hops , Big Beach , Port City , Government Street , Iron Hand , Haint Blue , Majestic Brewing , Louis Street , Braided River , Yellowhammer Brewing , Beach Trip ,

For Mobile beermaker, 2020's upheavals made rebirth a complex brew

For Mobile beermaker, 2020’s upheavals made rebirth a complex brew
Updated Jan 07, 2021;
Posted Jan 07, 2021
Serda Brewing cofounder John Serda, left, has been working with gypsy brewer Simon Sothras, right, since early summer.Lawrence Specker | [email protected]
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“It was not,” agrees John Serda, straight-faced.
Then the two crack up.
In part it’s happy laughter, and with good reason: After a tough effort to reinvent itself, Serda Brewing is putting new beers on store shelves. There’s another note in there too: They’re laughing the way people do when they’ve been through an ordeal and think they can see the light at the end of the tunnel. ....

United States , Gulf Shores , Todd Hicks , Tim Mahoney , Ed Serda , Matt Serda , July Sothras , Mardi Gras , Abita Andygator , John Serda , Detonti Square , Simon Sothras , Serda Brewing , Port City Brewery , Dauphin Street , Free The Hops , Big Beach , Port City , Government Street , Iron Hand , Haint Blue , Majestic Brewing , Louis Street , Braided River , Yellowhammer Brewing , Beach Trip ,