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In an era dominated by micro trends—think Barbiecore, coastal grandma, balletcore, the list goes on—the conversation around quiet luxury has only grown louder. HBO’s Succession and Sofia Richie Grainge’s "old money aesthetic" wedding have only heightened its appeal. It represents a conscious move away from the fleeting trend cycle, emphasizing the importance of investing in classic pieces. ....
She says, ‘I think post pandemic people are more conscious about the pieces they are investing in and how these pieces will fit in to their wardrobe, timeless designs definitely have a place here. People are becoming more educated about fast fashion, but trends will always play a huge part in the evolution of fashion and in turn many people will be driven by them. However, naturally as people get older I feel that you become more confident in developing your own authentic style, making it easier to make long-lasting purchasing decisions.’ Sustainability is a driving factor for the brand, she explains, ‘I gravitate towards pieces that will become a fixture in my closet for a long time. I invest in garments for their feel, natural fabrications are a must. This value is carried through to St. Agni, we always ensure the pieces we create are considered.’ ....