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/PRNewswire/ LG Electronics and Majordomo Media have formed a multi-year partnership to produce original programming exclusive to LG Channels, the free.
| 11 February 2021
Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
With over 120 million LG smart TVs activated globally and streaming viewing continuing to grow, LG says that it is primed to elevate its advertising business as it readies for increased programmatic executions.
The also deal will SpotX providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice.