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Innocent Drinks Little drinks, big dreams by Mother London
Innocent Drinks brand relaunch touts its commitment to the environment and encouraging people to take action to help the planet.
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Mother London creates new campaign for Innocent with people and planet front of mind
Via a new animated advert created with artist and illustrator Matt Blease, and out of home campaign, the “original purpose-driven drinks brand” encourages action to support people and the planet “no matter how small”.
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Smoothie brand Innocent today launches a new brand platform,
Little Drinks, Big Dreams, designed to connect consumers with its product, alongside helping people and the planet.
Launched with a new TV animated ad, created by Mother London and produced by Blink, Little Drinks, Big Dreams hopes to inspire audiences to take action on issues such as climate change. Through every day actions, “no matter how small”, the campaign emphasises that we can strive “for a healthy, happier planet, showing how collective, positive action can drive big change,” reads a release from Mother London.