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Privacy watchers see fears coming true with Google's FLoC


June 10, 2021
Google’s automated cookieless ad targeting method or Federated Learning of Cohorts  is supposed to protect privacy by providing people with a greater degree of anonymity than the third-party cookie offered. Instead, it may make it quicker and easier for advertising companies to identify and access information about people online.
As privacy and data ethics advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, linking unique insights about people’s digital travels to what they already know about them, even before third-party cookie tracking could have revealed it. And identity tech firms say the IDs will help improve the accuracy of systems that detect people’s identities and could even serve as persistent identifiers. ....

Bennett Cyphers , Don Marti , Michael Beschastnov , Nishant Desai , Mathieu Roche , Michael Neveu , Eric Hochberger , Devon Deblasio , Groupm Wunderman Thompson , Electronic Frontier Foundation , Charles Schwab , Electronic Frontier , Wunderman Thompson , பென்னட் சைபர்கள் , தாதா மார்டி , நிஷாந்த் தேசாய் , ம்யாத்யு ரோச் , டெவன் டேப்ளாஸிவ் , மின்னணு எல்லை அடித்தளம் , சார்லஸ் ஸ்க்வாப் , மின்னணு எல்லை ,

InMobi launches UnifID identity solution for app publishers


InMobi launches UnifID identity solution for app publishers
April 23, 2021 10:37
Independent marketing cloud InMobi has launched a mobile ID solution to enable integration with identity providers.
The announcement:
InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.
“We are proud to introduce UnifID, as it is truly a one-of-a-kind solution that will help our publisher partners make their inventory more addressable and thus more valuable,” said Kunal Nagpal, SVP and GM of InMobi Exchange, a division of InMobi ....

Colm Dolan , Inmobi Unif , Richard Osullivan , Kunal Nagpal , Louise Exton , Davidj Moore , Inmobiliveramplouise Extonmathieu Rochepublift , Mathieu Roche , Britepoolcolm Dolandavidj Moore , Inmobi Exchange , Richardo Sullivan , Authenticated Traffic Solution , Britepoolcolm Dolandavid , Mobiliveramplouise Extonmathieu , கோலம் டோலன் , ரிச்சர்ட் ஓசுள்ளிவண் , குணால் நாக்பால் , லூயிஸ் எக்ஸ்‌டந் , ம்யாத்யு ரோச் , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு ,