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Mexico’s Federal Consumer Protection Agency ( Procuraduría Federal del Consumidor (PROFECO)) on February 26 announced its new voluntary Ecommerce Ethics Code ( Código de Ética en Materia de Comercio Electrónico), which may be adopted by entities doing online business in Mexico. Although the adoption of the Ecommerce Ethics Code is voluntary, it signals the authority’s baseline expectation for market participants, and sets forth the parameters and guidelines for suppliers of goods and services that operate through digital platforms or virtual salesrooms. Generally speaking, the Ecommerce Ethics Code’s purpose is to enhance consumer protection by promoting (1) the creation and issuance of clear, precise, and easily accessible terms and conditions for the provision and sale of goods and services, and (2) collaboration between adversely affected consumers and suppliers in the ecommerce space. ....