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Random House Cooks Up Tie-Ins for Michelle Obama-Backed Waffles

By Karen Raugust | Feb 18, 2021 Random House Children’s Books and Clarkson Potter, both part of the Penguin Random House umbrella, have acquired the rights for a tie-in publishing program based on Waffles + Mochi, a new children’s series about healthy foods, cooking, and fearless eating. The TV series comes from Higher Ground Productions the company founded in 2018 by Michelle and Barack Obama in partnership with Netflix and will debut on Netflix on March 16. “We’re honored to be supporting Michelle Obama’s mission to promote children’s health and literacy,” said Chris Angelilli, v-p, editor-in-chief, and director, licensed publishing, at RHCB. Noting that the company does not currently have any properties on its list that focus on healthy eating, he added, “It’s a great addition to our portfolio.”

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