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Blood for weed? How companies are thinking outside of the box to mark this 4/20


Spark up a doobie for the environment
Blazy Susan estimates that, as part of the initiative, more than 1,000 new trees will be planted. / Photo by Blazy Susan, Instagram
Denver-based cannabis accessory brand Blazy Susan is going
au naturel this 4/20 by partnering with One Tree Planted so that each order placed on its website during the month of April, which is Earth Month, translates to another tree being planted.
Blazy Susan estimates that, as part of the initiative, more than 1,000 new trees will be planted, contributing to One Tree Planted’s focus on global reforestation.
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Beyond directing funds to One Tree Planted, brand staff will be participating at an in-person planting event in Denver. ....

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Slashing weed jobs, diversifying the industry and identifying the skunk in the room


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48North voiced its confidence that its indoor cultivation facility in Kirkland Lake, Ont., coupled with the company’s strategic partnerships with other LPs, “will ensure the quantity and quality of cannabis products required to meet expected demand.”
Charles Vennat, CEO of 48North, previously reported that the company was able to grow 12,000 kilograms of cannabis at a cost of 25 cents per gram outdoors at GoodFarm compared to some indoor growers who spend $2 per gram, according to
48North’s rejigging of operations demanded “restructuring our workforce and redeploying resources towards commercialization, branding and innovation, and deepening relationships with retailers and wholesalers,” Vennat says in the statement, calling it “a difficult decision.” ....

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