own brand. they clearly have taken those notes and the brand is not subtle. the fact they sing from the same hymnal isn t a total surprise. trump knows his children are some of his best weapons and his biggest rival can t be surprised he s letting them woo voters. he s a master brander, and he s the most interesting character out there. reporter: and ever since they appeared on their dad s hit show the apprentice, don jr., ivanka, and eric trump are the best examples of their dad s brand. it humanizes a candidate who can seem all brash, blunt, hard edges and he really needs that right now to address some of his unfavorable numbers, which are sky high. reporter: according to a recently suffolk university poll, the three words likely voters used to describe donald trump, idiot, jerk, and stupid. and that s not the man ivanka and eric trump say they know and love. i wouldn t be the person i am today. i wouldn t have the ambition, the drive, the passion, the commitment
you know, let s just reflect on a moment on how media savvy this guy is, donald trump. the democratic debate, we have spent the last two minutes talking about him. no question about that. you want to say who s the master brander, as bill clinton describes him to me, yes, he certainly is. you are going to be with us through the hour. thanks very much. we ll hit pause for a moment. next behind obviously the stage for the debate between the democratic contenders, this is the room where it s happening. who will be left standing? and hillary clinton under fire for flip-flopping. our special report on her long record of as she calls it, changing her mind. big day? ah, the usual.
it may have a short half life, his campaign. i can t tell you. he s a master brander and there is a macho appeal to saying, i m just sick of nothing happening, i make things happen, vote for me. what mr. clinton didn t talk about much is his wife. by the way, i think he need s a cheeseburger, don t you? couple of burgers for the president. looks a little all right. here to explain this, martha mccallum, a close personal frent of colbert. how do you have president clinton on and not ask about hillary clinton? the only rechbs to hillary, bill said he thought he d vote for the nice lady he saw singing on saturday night live. pretty much the only reference we got. val, the bartender. when you talk to a former president and there are two categories. there is news and late night entertainment host which is a different category. when you talk to somebody like bill clinton or any former
his campaign. i can t tell you. he s a master brander and there is a macho appeal to saying, i m just sick of nothing happening, i make things happen, vote for me. what mr. clinton didn t talk about much is his wife. by the way, i think he need s a cheeseburger, don t you? couple of burgers for the president. looks a little all right. here to explain this, martha mccallum, a close personal frent of colbert. how do you have president clinton on and not ask about hillary clinton? the only rechbs to hillary, bill said he thought he d vote for the nice lady he saw singing on saturday night live. pretty much the only reference we got. val, the bartender. when you talk to a former president and there are two categories. there is news and late night entertainment host which is a different category. when you talk to somebody like bill clinton or any former
san fwhile this parking loting lies still. life, proposition d and mission rock will create a new neighborhood right here with 40% affordable housing, 8 acres of parks and open space, all connected to public transit, and generate $25 million a year in revenue for san francisco. vote yes on d to turn this into this. back of the book segment. did you see that? last night bill clinton talked about donald trump on late night tv. why do you think trump is doing so well? because he s a master brander. he s the most interesting character out there. and because he says something that override it is id logical differences.