MassMutual Unveils New Brand Campaign
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MassMutual Selects Grey As New Creative Agency-Of-Record
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NEW YORK, April 21, 2021 /PRNewswire/ Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review.
MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic).
Grey Wins MassMutual Account Grey showed us what I believe all marketing leaders are hungry for: the power of proprietary data-driven rigor sitting within a creative agency. Their ability to intertwine the research to influence creative showed us a unique approach to find a voice in our category, which frankly can be a challenge, said Jennifer Halloran, MassMutual Head of Marketing and Brand. We had immediate chemistry with their team and were impressed with their deep bench of experience, flexible way of working, and of course, their consistent portfo
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Platform delivers innovative product solutions and further enhances MassMutual s digital strategy and talent
Massachusetts Mutual Life Insurance Company (MassMutual) and Stone Ridge Asset Management (Stone Ridge), an asset manager with more than $10 billion in assets under management (AUM) that focuses on registered investment advisers (RIAs), institutions, and insurance companies, today announced that MassMutual and Stone Ridge Holdings Group have entered into a definitive agreement for MassMutual to acquire Flourish, a fintech platform for RIAs. Financial terms of the transaction are not being disclosed.
Flourish provides digitally enabled products and services to RIAs through various modules, including an established cash management offering, Flourish Cash. Flourish Cash is offered through Stone Ridge Securities LLC, Stone Ridge s registered broker-dealer, which MassMutual will acquire pending regulatory approval. Flourish s highly talented and experienced team is expect