Dive Brief:
Droga5 announced the opening of a Tokyo office, per a press release. The Accenture-owned creative agency, which has offices in London and New York, also plans to open spaces in Brazil and China in the next 12 months.
Droga5 Tokyo will be led by both local creative talent and long-serving Droga5 executives, per the release. Masaya Asai will be chief creative officer; Chris Burgess will serve as general manager; and Dan Ng will serve as head of strategy.
With its expansion into Tokyo and plans for offices in Brazil and China, Droga5 is looking to be more locally and culturally fluent in its campaign marketing. The agency is also relying on its parent company, which operates Accenture Interactive Japan, as part of the move.
Droga5 Expands Global Footprint with Opening of Office in Japan; Brazil and China offices planned campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Hires, Wins & Business 29 Add to collection
Masaya Asai, Chris Burgess and Dan Ng brought on to lead the new office
Accenture today announced the expansion of Droga5 - part of Accenture Interactive - with the opening of an office in Tokyo and plans to open offices in Brazil and China in the next 12 months.
The expansion comes on the heels of Accenture Interactive’s recognition as the world’s largest digital agency network for the sixth consecutive year and Droga5 being named Agency of the Decade by leading advertising trade publications Ad Age and Adweek.
Droga5 Tokyo will offer clients in Asia Pacific and around the globe access to the agency’s expertise in creativity connected across the entire brand experience, coupled with the full capabilities of Accenture Interactive.