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Jetro unveils campaign to support certification of Japanese foods Filed on December 19, 2020 The Japan External Trade Organisation (Jetro) is launching the Fudo Nippon campaign, a certification programme launched for outlets serving Japanese foods and beverages. The certification attests to the partners’ use of authentic Japanese products and ingredients, offering consumers added reassurance of the quality of products from Japan. The campaign is funded by the Ministry of Agriculture, Forestry and Fisheries (MAFF). “With the growing appeal of Japanese foods among the discerning population in the UAE and the region, we are pleased to launch this campaign to encourage Japanese Food Ingredients Supporter Stores Overseas in their efforts to provide their customers with the best foods, beverages, and ingredients from Japan,” said Masami Ando, managing director of Jetro Dubai and Mena. ....
Preserving the genuine flavours of Japan Farhana Chowdhury Masami Ando Managing Director of Japan External Trade Organization (JETRO) Dubai and MENA Fudo Nippon, an initiative by the Japan External Trade Organization, is set to bring authentic Japanese ingredients and variety to the UAE. Japanese cuisine has captured the hearts and palates of people from all over the globe, especially in the UAE and Middle East region. Its distinct flavour profile, use of fresh ingredients and vibrant presentation is unique to its culture. One of the first impressions foreigners have of Japanese culture is the food - it is appealing, colourful and delicious. Many people in the region also love the ambience of a typical Japanese restaurant, said Masami Ando, Managing Director of Japan External Trade Organization (JETRO) Dubai and MENA, who added that this further encourages diners to purchase ingredients and recreate dishes at home. ....