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In an exclusive interview with Tarannum Manjul of Businessworld, Prashant Parameswaran, the Managing Director and CEO of Tata Consumer Soulfull, unveils Tata Soulfull s remarkable journey of almost eight years in redefining millets as more than just superfoods. The conversation explores the brand s strategies to bridge the urban-rural gap, insights into product planning, stringent quality controls, and its dynamic approach to e-commerce
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