In fashion, context is everything: Resortwear demands flowing shapes and carefree colors while nights on the town can showcase tailored jackets. And for the middle-aged consumer, comfort is just as important as style.
<em>California Apparel News</em> rounded up leaders of the industry’s top trade shows and asked them to share their insights and innovations over the past two-and-a-half years and tell us what the new normal will look like going forward.
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Over the past two years, a novel phrase entered the language: “the new normal.” And while it typically describes things that are subpar compared to bad times, there’s no reason “the new normal” can’t mean “better than ever.”