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BrandStorm hosts global marketing discussion


February 16, 2021
United Fresh’s sixth annual BrandStorm event will take place online March 9-11. The event will feature the general session Global Marketing: Trends from Abroad, where marketing professionals from around the globe will share perspectives from each of their business segments on changing fresh produce marketing strategies.
The panel will be moderated by United Kingdom-based Beanstalk Global broadcaster Max MacGillivray. He will be joined by panelists Marius du Plessis, CEO of ClemenGold International (PTY) Ltd. in South Africa; Alies Padding MSc, innovation manager at NNZ Inc. in the Netherlands; and Mónica Moreno Arellano, marketing manager, Grupo PM in Mexico. ....

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United Fresh launches annual compensation survey


United Fresh launches annual compensation survey
The United Fresh Produce Association has launched its 2021 Compensation Survey for the fresh produce industry. The data collected will be published in a research report that will assist produce industry employers in understanding compensation benchmarks.
“In these precarious times, it’s crucial to have reliable data and benchmarks to inform our decisions,” said United Fresh’s finance and business management council chairman Mike McGee, L&M Companies. “Broad industry participation in this year’s survey will lead to a robust report and provide industry employers with reliable metrics to ensure they are offering competitive compensation.” ....

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