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Retaining accessibility in the marketing world after lockdown

Retaining accessibility in the marketing world after lockdown
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The disabled influencers making their mark on social media

BBC News
By Johny Cassidy
image captionTess Daly says she cringes at the term social influencer , despite being one herself
You have to work hard on being your true self, and believe in the brands you promote.
Words of advice from 32-year-old disabled influencer Tess Daly from Sheffield, who uses her 200,000-plus followers on Instagram to promote her beauty tutorials and advertise beauty brands.
Electric wheelchair-user Tess, who has spinal muscular atrophy (SMA), has worked on social marketing campaigns for the likes of Boohoo and Pretty Little Thing, as well as various make-up brands.
She still cringes at the term social influencer , but says that she wishes there were more people like her when she was growing up. ....

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