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The Jason Alexander Hoodie Tide Super Bowl 55 Commercial
Sony/ATV landed a dozen synchs, followed by Warner Chappell and UMPG, during a game in which some major brands sat out.
If any Super Bowl ad summed up the past year for synch placements, it was the ScottsMiracle-Gro spot starring
John Travolta and his daughter,
Ella, recreating his iconic dance steps from
Grease in the backyard. It was Scotts first-ever ad for the big game, largely because the company gained 20 million customers during the pandemic, and it was an homage to TikTok, on which the underlying track, Surface s Sunday Best, went viral last summer.
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Songs for Screens: Drake, Bruce Springsteen, Dolly Parton Lead Super Bowl Ads as Brands Lean Into Familiarity
Andrew Hampp, provided by
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As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial. His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits (his publisher Universal Music Publishing Group still collected a fee on the music use, however).