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Hereâs a look at Bostonâs ties to this weekendâs Super Bowl ads Humor remains a dominant theme this year. By Jon Chesto Globe Staff,Updated February 5, 2021, 7:27 p.m. Email to a Friend Boston Beer pokes fun at the Budweiser Clydesdales in its latest Sam Adams Super Bowl ad.Boston Beer Company The Patriots wonât be returning to the gridiron on Sunday, and Brady and Gronk will be wearing Buccaneers uniforms instead. But there will be plenty of Boston connections off the field, in the local advertising industry. Some of the ties involve behind-the-scenes work. Boston media-purchasing firm Mediahub, for example, is helping bring three first-time advertisers ....