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Tata Nexon Facelift: What led to the illuminating logo and two-spoke steering of new Nexon, Tata Motors' Global Design Head Martin Urlkahik explains, ET Auto

Tata Nexon Facelift: Martin Urlkahik, Global Head of Design, Tata Motors, shares insights into the design philosophy behind the Nexon facelift, highlighting the challenges of retaining the SUV s character while introducing new elements. In this exclusive interview with ETAuto Deepanshu Taumar, he also talks about digitized interiors, the two-spoke steering wheel inspired by gaming consoles, and the shift from a vertical trim level approach to a horizontal persona strategy. ....

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